The plastic shopping basket is probably the most well known of all plastic baskets. Not only are they used in stores to gather up your weekly shopping, they double up as plastic picnic baskets as well. But that isn’t going to be the focus of this article as we’ve already got a pretty detailed article on plastic picnic baskets here. Back to business. A recent study conducted by Gallup point to a number of factors that influence a customers behavior once they’re in your store. This study also detailed the questions that were asked. The big picture here is customer experience that is the corner store of selling anything off of a shelf nowadays and while it is nowhere close to a science, studies like these help us figure out what is going in the customers mind when they are in buying mode and what we can do to make the process as painless as possible.
Everything from the temperature that the air conditioner is set at to the way in which the store has laid out their wares matters. So how does any of this figure in an article about shopping baskets? Because the study also asked them what they thought of the baskets. The answer? Many respondents said that they had trouble holding onto the basket for long period — usually because the handles were so thin that they cut into their hands or that the baskets kept banging into their knees. Imagine a customer about to load up on $100 worth of groceries picking up only $70 worth of the stuff. Now thing of the impact on your bottom line if all the 500 people that walk into your store every day started doing that. The thing about plastic baskets is that the lighter, easy to hold ones are the ones that will enable your customers to buy more from you.
While the above adjustments can be had with both plastic and metal baskets, my inherent idea of how plastic shopping baskets get deformed over time means that I won’t be standing in line to buy some soon. Try it with one of your metal baskets if you don’t believe me. Load it up and then drop it on the floor — see what happens. Now do it with the plastic shopping basket and all you’ll get is a loud thud.
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